Food Addiction:

Are you trying to eat a healthy diet to lose weight, and optimise your health, but no matter what you seem to do, you feel like you are fighting a losing battle? You find yourself always going back to certain foods, even though you know they are bad for you? Junk foods and foods that contain sugar and wheat are the worst.

Certain foods are addictive, they have a direct effect on the brain and this is a real problem. It’s like being addicted to drugs. They both impact the same neurotransmitters in the brain; they send powerful dopamine signals to the brain, so it’s like you all of a sudden have no power to control your own brain and therefore no power to control your impulses and your actions.

So What Are the Symptoms?

  • You have just finished a big healthy meal and feel satisfied, then suddenly you get a craving for a particular food, the food that you always seem to crave. So you promise yourself that you will only eat a small amount and then break that promise and eat more.
  • You then feel guilty and promise you won’t eat any more for a few days, but here it is the next day and you are eating it again.
  • You say you will only have 1 slice of cake, or 2 biscuits, or a few small squares of chocolate and then you are eating the whole cake, all of the biscuits or chocolate, you know you are doing it, but you just can’t stop until it’s all gone.
  • You find it really easy to justify why you should eat this food, why it is ok.
  • You have made conscious attempts to cut this food out of your diet, you know it is really bad for you on so many levels, but you always fail.
  • You are full, but you continue to eat, even though you know overeating will make you sick. This has nothing to do with hunger, these are signals being sent by the brain, it has nothing to do with the need for nourishment.
  • You sneak food or hide it, eat it in secret when nobody is around. You hide any signs that you have consumed that food. This indicates signs of guilt and or embarrassment at eating the food.

How Does Being a Food Addict Impact You?

Food addiction is the same as addiction to drugs, no joke! It may be a different substance, but the thought patterns and how it affects the brain are identical.

Physical damage occurs when we are addicted to certain food. The consequences are diseases like obesity, heart disease, cancer, type 2 diabetes, arthritis, Alzheimer’s, depression, anxiety and many more.

We seem to have no control over consuming these foods, so our self-esteem, confidence and self-love are shattered, as we feel weak and powerless.

The impact of being addicted to a certain food should never be underestimated, it is a problem that can ruin lives and it also kills people.

What To Do.

Junk foods are everywhere; they are available 24/7, so this makes them an easy option and they are affordable. You must make a commitment to yourself that longevity, feeling well, losing weight, having more energy, being disease free and healthy is your absolute preference in life.

The key here is to replace junk food, sugary foods and refined wheat products with fresh, wholesome unadulterated food. That is foods that are as close to their natural state as you can get and fresh, as in still holding valuable nutrients. Once you have replaced an addictive food with a more nutritional food, you can never go back, the last thing you want to do is trigger your addiction again.

Grab a sheet of paper, divide it horizontally in half. Head one half “Poison” and write a list of the foods you are addicted to, foods you crave that are bad for you and be honest, there is no point being in denial, because remember, this is for YOU and YOU are important. Now on the other half of the page head it “Wellness,” write a list of foods you like that are good for you. Next time you shop make sure you buy these “wellness foods,” so they are readily available for you when you get a craving. Make a commitment to yourself; to never again buy the “poison foods,” if they are not in your line of sight you won’t be tempted to eat them.

It will be a challenge at the start, but I promise you, you will be surprised at how quickly your body responds to better quality, cleaner foods. You will know without a word of a doubt that you are now on the right path and you will never go back.

Your weight problem will be a thing of the past; you will look and feel so much better. You will become indifferent to junk food, sugary food, overly refined food and your cravings will be completely gone.

Asking For Help.

If you do end up losing the power to stay on top of your food addiction, you are not alone. Falling back into old habits can happen when it comes to addictions of any type, so do not beat yourself up.  If it takes you a few times to get on top of your addiction that is ok, just persevere and if you are still unsuccessful seek help.

If you have failed numerous times, you must acknowledge to yourself that doing it on your own is futile and trying once more will probably also be futile.

The good news is there is help available. I have helped many clients overcome food addictions using the technique of Rapid Transformational Therapy.

RTT enables you to change your beliefs and thoughts around your food addiction, therefore allowing you to easily and permanently change your habits. It is so liberating to feel in control of your choices, to feel empowered, healthier and happier.

Best wishes


Founder: Mind Mend